KENDALL: CHAPTER 2 Kendall asks: Why is research necessary? 1) To avoid "common sense" misunderstandings 2) To clarify our thinking 3) To provide evidence for our claims 4) To develop theories and explanations with the 'scientific method' SCIENTIFIC METHOD: THE SCIENTIFIC METHOD IS A SYSTEMATIC, ORGANIZED SERIES OF STEPS THAT ENSURES MAXIMUM OBJCTIVITY AND CONSISTENC RESEARCHING A PROBLEM" Two broad ways of doing research: 1) INDUCTIVE 2) DEDUCTIVE BUT BOTH SHARE BASIC STEPS: 1. DEFINE THE PROBLEM 2. REVIEW THE LITERATURE 3. FORMULATE HYPOTHESES 4. COLLECT AND ANALYZE DATA A) SAMPLING B) RANDOM SAMPLING 5. CONSTRUCT TYPOLOGIES 6. DEVELOP CONCLUSIONS/THEORY A) VALIDITY --DOES IT MEASURE ACCURATELY? B) RELIABILITY--DOES MEASURE PROVIDE CONSISTENTLY ACCURATE RESULTS? 7. FURTHER RESEARCH: WHAT NEEDS TO BE DONE? (SUMMARIZE FROM CHART RESEARCH DESIGNS THESE ARE SIMPLY A DETAILED PLAN OR METHOD FOR OBTAINING INFORMATION (IN SCIENCE, WE CALL THIS "DATA") IN A SYSTEMATIC AND CONSISTENT MANNER. THE CHOICE OF DATA DEPENDS ON SUCH THING AS 1) QUESTIONNAIRES 2) FEASIBLITY OF DATA COLLECTION 3) COSTS 4) TIME AVAILABLE 5) INTENT OF THE PROJECT Lots of ways to collect data: 1. EXPERIMENTS: THESE ARE ARTIFICIALLY CRATED SITUATIONS ALLOW THE RESEARCHER TO MANIPULATE VARIABLES AND CONTROL VARIABLES. a) CONTROL VARIABLES: THE EXPERIMENTAL GROUP IS EXOSED TO AN INDEPENDENT VARIABLE; CONTROL GROUP IS NOT. b) RANDOM VARIABLES: Variables that occur randomly 2. "GETTING INVOLVED (Researchers immerse themselves in the field) A) PARTICIPANT OBSERVATION: Getting involved B) SYSTEMATIC OBSERVATIN THIS MIGHT BE CALLED "HANGING OUT." POINT IS TO GIVE GIVE DEEPER LAYERS OF MEANING IN A GIVEN GROUP SETTING (GIVE EXAMPLES OF STATEVILLE, COMPARE WITH EXPERIMENTS 3. SURVEYS: INTERVIEW OR QUESTIONNAIRES (MOST LIKE, ETC)---THEN " MEASURE" THE RESPONSES 4. CASE STUDIES: DEFINE AND EXPLAIN 5. DOCUMENTARY A) LIBRARY DOCUMENTS B) "OFFICIAL STATISTICS" (GPAS & SAT SCORES BY RACE, ECON STATUS, REGION, SCHOOL, ETC C) CONTENT ANALYSIS (BOOKS, MEDIA) (EXPLAIN) THESE ARE OFTEN DIVIDED INTO TWO BROAD TYPES OF RESEARCH: 1) QUANTITATIVE 2) QUALITATIVE BETWEEN OBTRUSIVE AND UNOBTRUSIVE: 1. UNOBTRUSIVE: NO RISK OF RESEARCHER PRESENCE HAVING ON HOW PEOPLE BEHAVE LOOKING AT DOCUMENTS, WATCHI DISTANCE, CONTENT ANALYSIS OF MEDIA 2. OBTRUSIVE: ACTUALLY ON THE SPOT (EG, PO, SOME S ETC)---MAY SHAPE HOW PEOPLE BEHAVE SIMPLY BY PR (EG--HEISENBERG PRINCIPLE) (HAWTHORNE EFFECT--EXPLAIN) ETHICS OF RESEARCH: 1. OBJECTIVITY AND INTEGRITY 2. RESPECT RIGHT TO PRIVACY AND DIGNITY 3. PROTECT SUBJECTS FROM PERSONAL HARM 4. PRESERVE CONFIDENTIALITY 5. ACKNOWLEDGE RESEARCH COLLABORATION AND ASSISTANCE 6. DISCLOSE FINANCIAL SUPPORT BELMONT PRINCIPLES: 1. BENEFICENCE: Respect research subjects 2. BENEVOLENCE: Do good (or at least no harm) 3. JUSTICE: Do right (put research to good social purpose) DISCUSS (if time): A) TEAROOM TRADE B) PRISON RESEARCH C) ZIMBARDO D) MILGRAM TERMS TO KNOW: --Operational Definition --Method --Theory --Hypothesis --Others from end of chapter "Key Terms" (FOR MORE INFO, SEE THIS HANDOUT on scientific method
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